Why Natural?

Skin absorption:

Skin is our largest organ and absorbs most of what we put on it (that's what makes things like the nicotine and birth control patches work). We are becoming more and more conscious of what we put in our bodies, evidenced by organic and whole foods rapidly becoming the nutrition of choice. So…why would we settle for anything less for our skin?

Ingredients in cosmetics are not properly regulated:

Most of the ingredients used in beauty products have not been evaluated by the FDA (the FDA only regulates some colors and really toxic ingredients like mercury in cosmetics). We have a comprehensive ingredient glossary which is a great resource to look up cosmetic ingredients and assess their safety.  Because the FDA is not regulating ingredients in beauty products we are in the position where we must educate ourselves on the safety of products.  For more information read (FDA vs. European Union regulations).

Power of plant properties:

Each plant has unique properties to enable our skin to: regenerate, moisturize tone, stimulate, heal, nourish, relax, & tighten.

Using plant active ingredients in beauty products is effective because the metabolism processes in the cells of plants and people are similar allowing balance and harmony.

Simply put, plant based ingredients work in harmony with your skin and body to enhance healing and regenerative potential. They literally feed and nourish your skin.

Harm in synthetic ingredients:

Synthetic ingredients are foreign to our bodies, and they do not get excreted. Over time this accumulation of synthetic ingredients brings about stress to the body – the stress can manifest in various ways in our nails, hair & skin, and even our overall health.

Ecological and social advantages:

Natural beauty products are 100% biodegradable, so no toxins are going down your drain and into the watershed (many other species are sensitive to many synthetic chemicals, which in some severe cases- such as the usage of synthetic chemicals that mimic estrogen-can cause mutations in certain species).

 Many natural cosmetics and beauty products are made by small companies who are implementing many sustainable, eco-friendly practices. By buying products from these companies you are supporting small businesses, and eco-friendly practices.